pelispop

 The recent viral campaign has been "Penny Thai: Filipino Fight Club" and the star of the movie is none other than ABS-CBN showgirl pinoy TV star Naya Rivera. Her appearance in the first episode was already creating buzz all over the web and people are already watching her TV series for their entertainment. She is now on her third episode and according to reports, her performance was really impressive. In fact, some people said that her performance is better than that of Serena Vallejo who was the previous PinoyTV favorite. So, is Naya Rivera a real threat to ABS-CBN's pilot ratings or should we not be too confident about her potential as a star next to Valentino or Yaya Eva?

The answer to this question actually lies somewhere in between. If ABS-CBN continues to market their product in many ways, they will continue to increase the viewership of its broadcasts especially when it comes to its high definition broadcasts. But this does not necessarily mean that Rivera has the same appeal to viewers as Yaya and Serena. It also depends on how much ABS-CBN would want to challenge its competitors and increase its audience through its many advertisements, promotions, and promotions.

For one thing, ABS-CBN is one of the only channels in the whole world that promotes itself as an exclusive network dedicated to Filipino culture. Aside from the news, entertainment, and sports broadcasts that it offers, it has also invested heavily on the production of shows and movies like Naya's "Penny Thai." This shows that ABS-CBN is very much serious about promoting its brand in every way possible. In fact, this new campaign has been criticized by many experts as just a money making venture for the network.

Aside from ABS-CBN, there are other traditional channels that also have Filipino content like TV stations and music channels. Unlike ABS-CBN, however, these traditional TV and radio networks sometimes fail in giving Filipino audiences what they want or need. The Philippine showbiz is still largely dominated by Western and European producers and artists. Many shows and performances are parodies and spoofs of popular American and European TV shows that Filipino audiences find very unfeasible to watch. So while ABS-CBN gives us our favorite drama and movie events, PTV Philippines features more of the parodying and spoofing of American shows and movies.

PTV Philippines, however, is addressing the lack of quality and variety of the television content. Since ABS-CBN is aggressively marketing itself as the network with the most number of shows and movie events, it has failed to take advantage of the opportunity to promote its own shows and movies more and become more competitive in the TV business. This is why the company has chosen to launch its website rather than go for other forms of media marketing like ads on local radio and television. The company realized that it cannot fully market its product using less-expensive means and set up a dedicated channel for it called "Pinterest TV" to address the concerns of Filipino consumers regarding the proliferation of cheap VCRs and DVD players among others in the market.

Aside from the "Pinterest TV" portal, PTV has been using a lot of other strategies to further solidify its presence in the online community. It has acquired several domains, email accounts, and online businesses such as yahoo! dotcom, parked domains, domain parking, and pay per click marketing. While these may seem to be unnecessary, these moves have helped the company to establish a solid presence on the web. PTV is truly a remarkable success story for the Filipino audience who are slowly gaining their foothold in the cyber space.The recent viral campaign has been "Penny Thai: Filipino Fight Club" and the star of the movie is none other than ABS-CBN showgirl pinoy TV star Naya Rivera. Her appearance in the first episode was already creating buzz all over the web and people are already watching her TV series for their entertainment. She is now on her third episode and according to reports, her performance was really impressive. In fact, some people said that her performance is better than that of Serena Vallejo who was the previous PinoyTV favorite. So, is Naya Rivera a real threat to ABS-CBN's pilot ratings or should we not be too confident about her potential as a star next to Valentino or Yaya Eva?

The answer to this question actually lies somewhere in between. If ABS-CBN continues to market their product in many ways, they will continue to increase the viewership of its broadcasts especially when it comes to its high definition broadcasts. But this does not necessarily mean that Rivera has the same appeal to viewers as Yaya and Serena. It also depends on how much ABS-CBN would want to challenge its competitors and increase its audience through its many advertisements, promotions, and promotions.

For one thing, ABS-CBN is one of the only channels in the whole world that promotes itself as an exclusive network dedicated to Filipino culture. Aside from the news, entertainment, and sports broadcasts that it offers, it has also invested heavily on the production of shows and movies like Naya's "Penny Thai." This shows that ABS-CBN is very much serious about promoting its brand in every way possible. In fact, this new campaign has been criticized by many experts as just a money making venture for the network.

Aside from ABS-CBN, there are other traditional channels that also have Filipino content like TV stations and music channels. Unlike ABS-CBN, however, these traditional TV and radio networks sometimes fail in giving Filipino audiences what they want or need. The Philippine showbiz is still largely dominated by Western and European producers and artists. Many shows and performances are parodies and spoofs of popular American and European TV shows that Filipino audiences find very unfeasible to watch. So while ABS-CBN gives us our favorite drama and movie events, PTV Philippines features more of the parodying and spoofing of American shows and movies.

PTV Philippines, however, is addressing the lack of quality and variety of the television content. Since ABS-CBN is aggressively marketing itself as the network with the most number of shows and movie events, it has failed to take advantage of the opportunity to promote its own shows and movies more and become more competitive in the TV business. This is why the company has chosen to launch its website rather than go for other forms of media marketing like ads on local radio and television. The company realized that it cannot fully market its product using less-expensive means and set up a dedicated channel for it called "Pinterest TV" to address the concerns of Filipino consumers regarding the proliferation of cheap VCRs and DVD players among others in the market.

Aside from the "Pinterest TV" portal, PTV has been using a lot of other strategies to further solidify its presence in the online community. It has acquired several domains, email accounts, and online businesses such as yahoo! dotcom, parked domains, domain parking, and pay per click marketing. While these may seem to be unnecessary, these moves have helped the company to establish a solid presence on the web. PTV is truly a remarkable success story for the Filipino audience who are slowly gaining their foothold in the cyber space.